Understanding the Importance of Buying Real Estate Leads

Purchasing real estate leads is essential for any successful real estate company. In today's market, agents need a steady stream of new leads to maintain a strong pipeline of clients. When making a decision to buy real estate leads, there are several factors to consider, such as lead quality, exclusivity, location-specificity, and budget. Top real estate lead generation providers, such as Market Leader, Offrs, REDX, Zurple, Parkbench, Zillow Premier Agent, zBuyer, and BoldLeads, are highly regarded in the industry for either buying or selling process leads.

One of the most reliable methods to convert leads and ensure repeat and profitable business when using lead generation services is through referrals. Establishing a strong referral network can significantly increase your chances of success. Moreover, implementing effective follow-up and lead nurturing strategies can help agents maximize their lead conversion rates.

By understanding the importance of buying real estate leads and selecting the right lead generation service, agents can ensure a steady stream of new clients and maintain a thriving real estate business.

Factors to Consider When Buying Real Estate Leads

Factors to Consider When Buying Real Estate Leads

When acquiring real estate leads, it's crucial to carefully evaluate several factors, such as lead quality, exclusive vs shared leads, location-specific leads, and budget considerations.

Let's take a closer look at each of these factors to help you make an informed decision when purchasing real estate leads.

Assessing Lead Quality

Lead quality is critical when purchasing real estate leads to guarantee that the investment is beneficial and guides the real estate agent through the entire sales cycle. To assess lead quality, agents should evaluate the responsiveness and qualification of the leads. It's essential to select a lead generation tool that can locate the leads they require and is included in a package they can afford.

Moreover, features such as automated email drip and SMS text messaging campaigns, as provided by Real Geeks, can play a significant role in nurturing leads and increasing their quality. By focusing on high-quality leads, agents can improve their chances of successful conversions and, ultimately, grow their real estate business.

In summary, it's essential to assess lead quality when purchasing real estate leads to ensure a worthwhile investment and a smoother sales process.

Exclusive vs Shared Leads

Exclusive leads are provided to one agent exclusively, whereas shared leads are distributed among multiple agents. Both types of leads have their advantages and disadvantages. Exclusive leads are pricier, but you are the sole beneficiary. The cost of exclusive leads can vary from $50 to $500 or more per lead, depending on exclusivity, lead quality, and lead source.

On the other hand, shared leads are generally more cost-effective, but they are distributed to multiple agents. Prices vary depending on the lead source and competition. They can start from as little as $5 or go all the way up to $50 per lead. Arriving first provides a competitive edge.

When deciding between exclusive and shared leads, agents should weigh the costs and benefits of each option. Exclusive leads may be more expensive, but the increased chance of conversion could justify the investment. Conversely, shared leads may be more affordable, but agents must be prepared to act quickly and compete with other agents for the same lead.

Location-Specific Leads

Location-specific leads refer to leads that are tailored to a particular geographic region. These leads are valuable for agents who want to target specific neighborhoods or market segments. When selecting location-specific leads, agents should consider the type of lead they wish to target, e.g., first-time homebuyers or the luxury market, or if they require a tool to search the MLS for expired listing leads.

Real Geeks, for example, offers a fully branded, easy-to-use mobile app that allows leads to search listings and receive real-time updates via push notifications. Parkbench assists agents in their own leads by building a referral network and showcasing the most noteworthy and talented individuals of their local community on their website.

By focusing on location-specific leads, agents can target their marketing efforts to the right audience and increase the chances of successful lead conversion.

Budget Considerations

Budget Considerations

When selecting a lead generation software or service, real estate agents should be mindful of their budget. Agents should take into account the features and add-ons that they can envision themselves regularly utilizing, without being tempted to invest in superfluous features that will remain unused due to complexity. Additionally, they should ensure that the tool they are investing in, regardless of cost, produces high-quality leads.

Agents should assess the costs in relation to the potential benefits, such as exclusivity, lead quality, and extra lead nurturing capabilities. For example, Real Geeks provides features to help you create a powerful digital presence to generate organic leads without incurring extra costs.

In summary, budget considerations play a significant role in selecting the right lead generation service. Agents should carefully evaluate their budget and choose a service that provides the best value for their investment.

Top Real Estate Lead Generation Companies

Top Real Estate Lead Generation Companies

This section provides an overview of the top real estate lead generation companies, including Market Leader, Offrs, REDX, Zurple, Parkbench, Zillow Premier Agent, zBuyer, and BoldLeads. Each of these lead management companies offers unique features and benefits tailored to the needs of real estate agents.

Let's take a closer look at what each company has to offer.

Market Leader

Market Leader is a platform designed to provide real estate professionals with lead generation capabilities. By employing several tactics to generate leads, such as collecting potential seller leads through HouseValues.com and implementing pay-per-click advertising campaigns to drive traffic to an agent's IDX website, Market Leader ensures a steady flow of qualified leads, for agents.

Market Leader provides automated paid lead generation and nurturing and a complimentary lead conversion course to assist you in increasing your sales. The platform offers a unique guarantee - if you make the payment, you'll receive the projected number of leads. Market Leader is ideal for agents with creative, marketing, and technical proficiency who desire to customize their lead generation website.

The cost of Market Leader is $139 per month. On top of that, there may be an additional cost of $25 per lead. This depends on the market. However, using Market Leader necessitates additional effort to monitor leads and conversions, and it requires a six or twelve-month contract.


Offrs is a lead generation platform that provides exclusive listing leads, including expired listings and for sale by owner homes. The platform offers predictive seller leads, FSBO leads, expired listings, and buyer leads, with a success rate of 72% in predicting sellers nationwide last year.

The pricing for Offrs is $300 per month per zip code, with an additional 10-cent fee for each exclusive lead. Offrs does not require a yearly agreement, but it is less user-friendly than some other sites, lacks built-in third-party integration capabilities, and does not provide built-in follow-up and CRM tools.

Offrs is suitable for agents who are looking for a cost-effective solution and are willing to dedicate the necessary time and effort to engage with less responsive prospects.


REDX is a lead generation platform that supplies agents with access to pre-foreclosure, expired, FSBO, FRBO, and GeoLeads leads. REDX's real estate leads require an agent with in-depth experience and knowledge of the field. Prospecting for business via telephone is also a key part of the job.

REDX's Power Dialer is a tool that helps your calling process. It increases your productivity by up to four times, helping you make more cold calls in a shorter amount of time. REDX offers scripts to facilitate agents with phone conversations and requires no contract.

Pricing for REDX begins at $39.99 per month, with expired, FSBO, and location-based leads offered for $59.99 per month. Power Dialer is available at an extra cost of $59.99 per month. This provides additional functionality for businesses and sales teams. REDX is suitable for agents who are looking for a cost-effective solution and are willing to dedicate the necessary time and effort to engage with less responsive prospects.


Zurple is a platform designed to generate real estate leads. It provides agents with access to a single website and allows for up to 10 websites to be tailored to different sub-areas. Zurple's distinctive approach includes gaining insight into potential leads' needs through analyzing their behavior, which can help agents better understand and cater to their clients' requirements.

Zurple provides email drip campaigns to ensure clients are receiving communication from agents at the most advantageous times. Its advanced behavior reports detail visitors' activity on lead magnet pages, including lists of properties being viewed and alerts for behavior that may indicate a readiness to purchase.

The cost of Zurple is $309 per month, which does not include the cost of ads. Although Zurple's website offers limited customization capabilities, it provides a comprehensive overview of lead details, activities, and behavior, making it an attractive option for agents seeking to better understand their leads.


Parkbench is a real estate lead generation company. It provides agents with a community website that offers a highly personalised experience. This platform is especially beneficial for agents who prioritize referral-based business, as their leads are known to be highly successful due to the exclusive nature of their services, working with one realtor per community.

Parkbench assists agents in constructing a referral network by showcasing the most noteworthy and talented individuals of their local community on their website. These relationships in the community can become exceptional referral sources, helping agents build their brand and generate organic leads.

The cost of a 12-month contract with Parkbench ranges from $3,500 to $6,500, depending on the local market. Parkbench is a valuable tool for agents who are skilled in storytelling and are actively building their brand recognition in their local area.

Zillow Premier Agent

Zillow Premier Agent is a lead generation platform that encourages prospects to get in touch with agents. When a prospect contacts an agent through Zillow's My Agent feature, the agent becomes the only agent the prospect will view on the website for a period of 30 days. Zillow's CRM will send notifications and details about the prospect's home searches.

The cost of Zillow Premier Agent varies based on the market. Most agents usually pay between $300 and $1,000 on a monthly basis. The cost is determined by the ZIP code selected, the average home price, and the allocated budget. While Zillow Premier Agent leads aren't exclusive, having a solid online presence, including positive reviews, can increase your chances of attracting potential clients.

Zillow Premier. Agent is an ideal choice for agents who prioritize representing buyers, particularly those with larger budgets and superior follow-up skills. However, the costs can be higher in competitive markets, and there is no assurance that leads will be generated.


zBuyer is a lead generation company that specializes in providing quality real estate leads. The platform captures buyer leads through its website, HousingNow.com. zBuyer provides exclusive listing leads, including expired listings and for sale by owner homes.

Buyer leads are priced at $12 per lead, whereas seller leads range from $13 to $17. Although the leads are not exclusive, zBuyer states that they strive to limit their exposure.

zBuyer offers a valuable service for agents seeking a mix of exclusive and non-exclusive leads at a reasonable cost.


BoldLeads is a lead generation service that facilitates Google and Facebook advertising campaigns for real estate agents, providing exclusive leads. In order to use BoldLeads, users must enter into a contract and commit to spending a minimum of $250 per month on ads, in addition to a monthly fee. Generally, most real estate agents utilizing BoldLeads invest approximately $500 per month.

BoldLeads provides automated SMS texting, emailing, and voice messages for efficient communication. The platform is ideal for novice real estate agents or those looking to take a hands-off approach. Users have expressed dissatisfaction with the quality of leads and customer support. Actions must be taken to address these concerns.

Strategies for Maximizing Lead Conversion

Strategies for Maximizing Lead Conversion

To maximize lead conversion, agents should focus on several key strategies, such as using automated communication tools to manage leads, creating personalized content, and building relationships with potential clients. Tools like Real Geeks' CRM and BoldLeads' automated messaging features can help agents stay in touch with leads and nurture them effectively.

Creating personalized content is another effective strategy for maximizing lead conversion. By tailoring content to the specific needs and preferences of leads, agents can engage potential clients on a deeper level and build trust. This approach can be particularly useful when working with location-specific leads, as it allows agents to demonstrate their expertise in a particular area or neighborhood.

Building relationships with potential clients is crucial for successful lead conversion. By engaging with leads in a genuine and helpful manner, agents can establish rapport and trust more leads, ultimately increasing the likelihood of converting leads into clients. This can be achieved through regular communication, attending networking events, and providing valuable information and resources to leads.

Evaluating the Success of Your Lead Purchasing Strategy

Evaluating the Success of Your Lead Purchasing Strategy

It's essential to evaluate the success of your lead purchasing strategy to ensure you're making the most of your investment. Key metrics such as cost per lead, lead conversion rate, and ROI can be used to measure success. Cost per lead is calculated by dividing the total cost of the lead purchasing strategy by the number of paid leads you generated. Lead conversion rate is determined by dividing the number of converted leads by the total number of leads generated.

ROI, or return on investment, is a critical metric for assessing the effectiveness of your lead purchasing strategy. To calculate ROI, divide the revenue generated from the leads by the total cost incurred for the lead purchasing strategy. By regularly monitoring these metrics, agents can make informed decisions about their lead generation efforts and adjust their lead generation strategies, as needed.

It's important to remember that the success of a lead purchasing strategy depends on a variety of factors, including lead quality, agent follow-up, and lead nurturing efforts. Continually evaluating the success of your lead purchasing strategy can help you make informed decisions to optimize your approach and maximize your real estate business success.

Alternatives to Buying Real Estate Leads

While purchasing real estate leads can be an effective strategy for growing your business, there are also alternatives to consider. Generating leads through content marketing, networking, and referrals are viable options for agents who prefer a more organic approach to the lead generation process.

Content marketing, such as creating informative blog posts, engaging social media content, and informative videos, can help agents attract potential clients and establish themselves as experts in their field. Networking, both online and offline, can help agents connect with potential clients and other industry professionals, leading to valuable referral business.

Referrals are often considered the lifeblood of the real estate industry, as they can provide a steady stream of high-quality leads at a low cost. By focusing on providing exceptional service to current clients and cultivating relationships with other professionals in the industry, agents can generate a consistent flow of referral business, reducing their reliance on purchased leads.


In conclusion, buying real estate leads is an important part of any successful real estate business. By understanding the importance of purchasing leads, considering factors other lead generation strategies such as lead quality, exclusivity, location-specificity, and budget, and evaluating the success of your lead purchasing strategy, agents can make informed decisions and optimize their lead generation efforts.

No matter which lead generation strategy you choose, it's crucial to stay focused on providing exceptional service, nurturing relationships with potential clients, and continuously evaluating and refining your approach to lead providers. With dedication and perseverance, you can unlock the full potential of your real estate lead generation strategy and achieve lasting success.

Frequently Asked Questions

How to get free leads for real estate?

Generating leads for real estate doesn't have to be expensive – with the right approach and smart data, you can achieve a great outcome for free. Consider hosting an open house, reaching out to your social circle, networking with everyone, focusing on referrals, and canvassing the area.

These approaches are sure to generate quality real estate leads at no cost.

How do real estate investors find leads?

Real estate investors typically acquire leads through networking, referrals, direct mail campaigns, real estate websites, and attending local events.

By taking these proactive steps, investors are able to make connections, build relationships and generate a solid stream of new potential deals.

What factors should I consider when selecting a real estate lead generation service?

When selecting a lead generation service, consider factors such as the quality of leads, whether you have exclusive access to them, their relevance to your chosen location, and how well they fit within your budget.

How can I maximize lead conversion?

To maximize lead conversion, take advantage of targeted marketing tactics, develop a strong presence on social media, and provide an excellent customer experience.

What metrics can I use to evaluate the success of my lead purchasing strategy?

Evaluating the effectiveness of your lead purchasing strategy is essential to ensure it's a success. To do this, track key metrics like cost per lead, lead conversion rate, and ROI.

This will give you insight into how successful your strategy has been.